Based on the vote of more than one million travellers from 170 countries, the European Best Destinations (EBD) organization has released a list of the 20 best places — selected from more than 500 — to be awarded the title of “Best European Destination 2024.”

This is the first time that a Spanish destination takes first place, with a record number of votes, Marbella has landed at the top of the list. “It is the destination most voted for by American and English travellers for a stay in Europe in 2024,” EBD explains. “This is a sunny, five-star, natural, sporty, gastronomic destination with everything to please the most demanding travellers.”

Marbella is followed by Monaco, Malta, Geneva and Georgia in the first five places.
Selected for their quality of life, sustainable development, year-round cultural offer, growth in popularity on social networks and their international recognition the 20 most-voted sites will be promoted throughout the year and are authorized to display the coveted title of “European Best Destination 2024.”

With award-winning destinations like Monaco, Marbella, Malta, Geneva, Madeira, Florence, Riga and Batumi, we clearly see a desire for exclusive travel in destinations recognised for the quality of their offers and services.”
EBD’s rankings show that “travellers want to enjoy culinary, cultural, sensory and sporting experiences and prefer destinations combining beach, outdoor activity, nightlife and discovery in complete freedom, without plans or constraints.”

This year’s winner is a destination that drew 149.192 votes, a record since the creation of this competition, placing Marbella not only as the trendiest of European destinations but also as one of the best Golf Destinations in Europe as well as one of the best for gourmets and shopping addicts.
“Wherever golfers choose to play, they will enjoy top-class golf courses, many of them with panoramic views of mountains and the Mediterranean,” writes EBD.

“Take a gastronomic tour of this food-loving Andalusian city that can cater to any craving – and delivers views and vibes to boot, with three Michelin-starred restaurants, plus hundreds of smaller eateries dishing up everything from Mediterranean and Thai to paella and succulent local tapas, great food is a major part of Marbella’s allure.”